Entrepreneurs and Social Media [Infographic]

Entrepreneurs and Social MediaSocial media is a powerful tool which entrepreneurs can use to reach target audiences. But like any tool, you have to wield it wisely to get great results. Here’s how:

Make a social media policy

When your business grows, delegating tasks to others is a necessity. To give your brand a consistent voice, different people handling your social media accounts must have guidelines to follow.

Be careful of what you post

One wrong post can cause damage to your brand’s reputation. Even if you delete it right away, people are quick to take screenshots. Thus, avoid polarizing topics like politics and religion. And proofread more than once!

Follow a schedule

The ideal frequency of your posts depends on your target audiences, so there are no clear rules here. But it’s safe to say that posting once every half hour or once a month is not advisable.

Thanks, BusinessDegrees.uab.edu for this infographic on Entrepreneurs & Social Media.

Entrepreneurs and Social Media-infographic

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.