Evolving TabSite for Social Marketing – TabSite Turns 3

March 17, 2013, marks the 3rd Anniversary of the launch of TabSite for Facebook Pages.

What a great ride it has been and continues to be!

As we mark this occasion, we want to thank YOU, our TabSite Tribe of faithful users, for your support and loyalty!  As we continue forward, we are excited for the future and will outline below some coming innovations.

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Our goal remains the same as it was on Day 1, helping businesses expand their social media presence with tools to engage and grow their community.  All of this is done to support our users business sales and growth objectives. 

Much has changed in the Facebook and Social Media for Business (Social Business) landscape in the past 3 years.  Version 1 of TabSite was a CMS WYSIWYG Editor enabling users to build custom tabs for their Facebook profiles and Business Pages.  Yes, Facebook first allowed custom tabs on profiles!  See image below.

TabSite version 1 in 2010, for Facebook Pages…

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TabSite version 2 in 2011

Version 2 of TabSite launched in the summer of 2011 and added the power of Drag N Build to the system, enabling much more design control and pixel perfect setup of images and content in Facebook page tab content creation.  Key to this version was the layering of widgets, much like PhotoShop, enabling our users to add background images, then add image buttons and top, and even add HotLink widgets on the very top so the buttons linked out to other tabs or web destinations.  TabSite was also one of the pioneers in 2011 of enabling mobile users access to tabs with the Smart Mobile Friendly URL.

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Remember the Old 520 Wide Facebook Page Tabs?

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TabSite in 2012

In 2012, Facebook moved to Timeline for pages and within 24 hours of the announcement, our TabSite team enabled users to move to the new 810 pixel wide tab size that added much more space than the old 520 pixel wide pixed version on Facebook pages allowed.  This was followed by the release of Engagement Apps in the spring and summer of 2012 allowing Facebook Page Admins easy setup and deployment of powerful Facebook promotions including Photo Contests, Sweepstakes, Group Deals, Coupons, Pin Deal that incorporated Pinterest, and more!  Facebook Admins had tools like never before to boost engagement and expand reach via promotions!

Sweepstakes example on a Facebook Page shown below:

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2013:  Version 3 of TabSite Coming!

Exciting things are in the works as we proceed forward in 2013.  

A redesigned, faster, TabSite is in development!  Being rebuilt from the ground up to accomodate all the innovations of the recent past as well as prepare for some major new features and tools, this version of TabSite will deploy later this year.  See a sneak peek below!

Key features:  Faster. Simpler interface. Deeper Analytics. More tools. Greater flexibility in deploying. (Yes, that’s not very specific as we can’t reveal all the goodies in a competitive environment but rest assured, this is a leap into the future!)

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New features coming soon for Facebook Pages: Friend Share Deal Download and Sweepstakes (more Sweepstakes entries for sharing tracked!). Watch for our announcements on Facebook!

As Version 3 (V3) of TabSite takes shape, our team is wanting your input!  What features are most important to you in TabSite now?  What features do you want to see in the future?  

Let us know by commenting below!  

Once again, thanks for making TabSite one of the top Facebook Page management tools in the world!

 

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About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.