Facebook Ad Targeting [Infographic]

Facebook Ad Targeting [Infographic] - 315Facebook Ad Targeting uses the social media site’s extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes:

  • Age
  • Location
  • Gender
  • Race
  • Religion
  • Education Level
  • Financial Factors (Income, Home Type and Value)
  • Political Leaning
  • Interests, Activities, and Hobbies
  • Purchase of Your Products and Services

Each of these can be configured to be inclusive or exclusive, so you can tailor your ads to only display to those who haven’t used your product before or those who use similar services.

You can also add custom information from your own databases such as a list of specific Facebook profiles or emails. By refining the targets for your Facebook advertisements the Click-through-Rate is maximized and you get the most from your marketing investment.

A tip of the hat to my friends over at SearchEngineJournal.com for creating this infographic checklist.

Facebook-Ad-Targeting

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.