Facebook Ad Targeting uses the social media site’s extensive information about their users to allow you to set detailed and unique profiles for your client demographic. The number of fields is expansive and includes:
- Education Level
- Financial Factors (Income, Home Type and Value)
- Political Leaning
- Interests, Activities, and Hobbies
- Purchase of Your Products and Services
Each of these can be configured to be inclusive or exclusive, so you can tailor your ads to only display to those who haven’t used your product before or those who use similar services.
You can also add custom information from your own databases such as a list of specific Facebook profiles or emails. By refining the targets for your Facebook advertisements the Click-through-Rate is maximized and you get the most from your marketing investment.
A tip of the hat to my friends over at SearchEngineJournal.com for creating this infographic checklist.