Facebook has several different options for how and where ads are placed. While smartphone and tablet, usage has increased it’s important not to overlook desktop and laptop users. The desktop ad market remains very reliable and many users access Facebook from a desktop or laptop computer. Two of the most common methods of Facebook advertisement is the News Feed and Right Column. Each ad placement option has its own advantages and fits specific advertising goals.
Two Ways To Advertise Via Desktop On Facebook
1. The News Feed:
Places an ad at the top of the news feed and formats it like a Facebook post. This type of ad is useful for allowing multiple actions (or steps) at once.
It is also advisable for companies whose websites require desktop access. It’s an expensive option but has a good reach.
2. The Right Column:
Located on the right side of the page this location offers a smaller ad space than the news feed. Despite not taking up as much space it still allows the use of a brief description and image. It’s most useful for retargeting campaigns and driving a single action.
Consider this type of ad for simple one-step requests such as visiting a website or downloading an app. It’s affordable but usually gets a lower click-through rate.
Thanks to Spiralytics Performance Marketing for this informative infographic.