Facebook for Business: Break Through the Clutter


Facebook is a place where businesses can reach their ideal audience.

Facebook continues to grow.  Here are some of the latest Facebook stats:

  • 30 million businesses now have a Facebook Fan Page.
  • 19 million businesses have optimized their Fan Page for mobile.
  • 1.5 million businesses now spend money on Facebook ads.
  • 399 million Facebook users only use Facebook on mobile each month.
  • 829 million people use Facebook on a daily basis, an increase from 802 million last quarter

This causes competition to be seen! But think about these mind blowing stats:

  • 1 out of every 5 minutes on a mobile device is spent in Facebook’s App!
  • 11% of desktop computer use is on Facebook. Making it by far the #1 web property in the world.
  • Facebook is the #2 video site in the world, second only to Google’s YouTube.
  • Facebook accounts for over 10% of worldwide website referral traffic to sites!

Source: Exact Target: The Unique Value of Facebook

These stats make it clear that business need to be reaching their audience on Facebook.  The competition can make it tough to do so.  Facebook’s Ads, though many don’t want to pay for them, are some of the most highly targeted ways to reach exact audiences at affordable prices that exist!

Outside of Ads, there is posting on your Page.  This is a great infographic from the team at Verticalresponse on keys to “Do” and “Not Do” on Facebook…

Infographic source: VerticalResponse
What do you think?  Any new ideas or reminders jump out at you?  Please share below!


About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.