Facebook Page Tune-Ups

Is your Facebook Page up-to-date?  Are you maximizing the opportunities available to you?

Sometimes it’s hard to know what you can be doing better on your Facebook Page.  Recently, I put out a post on the TabSite Facebook Page volunteering to review a number of Facebook pages, going through at least 2-3 of my 12 Facebook Page Tune-Up tips outlined in my eBook as a way to help businesses get started on their review process.

Here’s the post and some of the Pages that were submitted for review:

 

Things I look over can include some of the following:

  • Effectively using the Cover Image as a Call to Action
  • Concise Tab Images to convey urgency to click
  • Using the Page short description smartly
  • Types and frequency of posts
  • Optimizing for Graph Search
  • Activating Page features and more!

Well, let’s get started on the first review!

Facebook Page: Classic Oak Designs

Classic Oak Designs Facebook Page

Classic Oak Designs Facebook Page

Page Category:
Classic Oak Designs is doing a number of things well!  They are a retail location and they have their Page category correct (see #1) so that their address and hours are displayed.

Tab App Images:
Their tab app images are simple and clear. I know what to expect when I click each by the simple and clear names like “Find Us!”

Message Feature “On”:
I always recommend that Pages have the “Message” feature turned on for their Pages.  This lets visitors message you directly.  Classic Oak has done this and that’s a good thing!

Varying Post Types:
post-www_facebook_com_ClassicoakdesignsClassic Oak is doing a good job with this!  I see image posts, text posts, and also questions posed (see example).  I even see posts that are related but off topic, meaning they are not about the business but about the area. For example, since Classic Oak is a Chicago area business it makes sense to tie in Mike Ditka and his special event held during the Chicago Bears game recently.  It is important to mix up post types and measure the time when you post and the type of post you used in terms of reach and engagement to evaluate what is working.

 

MIKE’S TIPS FOR CLASSIC OAK:
Here’s a few things that might help improve the page:

  • Add a call-to-action to the Cover image photo – Offering something that invites the user to take an action that is useful to your business. 
  • Mix in posts that direct fans to your Tab Apps.  Most Facebook users spend the bulk of their time on Facebook in the new feed, so to drive fans to your tabs you will need to post about them at different times.
  • Offer an incentive on the email sign-up tab that is immediate for the visitor to receive.  This is a KEY in lead capture and growing your list.  This may be the most important tab on the Facebook page!  The email sign-up is important to have to grow leads to nurture via email drip campaigns, and driving traffic to it is critical to keep in mind. Perhaps something the user can download and print immediately is a way to get more opt-ins.  Something like “Sign-up for our emails and we’ll give you a 20% off coupon to use now!”
  • Consider “How To” posts.  Since furniture is the focus, how about some tips on how to take care of your furniture, clean-up spills or other items of value?  If this is done well and in the form of a question or something that invites a response, then it can add value and engagement to the Page!

So, well done Classic Oak Designs!  Thanks for participating!

Do you want to review the entire 12 Items on the Facebook Page Tune-Up list?

Download your own copy now by going here!

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.