Facebook, through its creative research team, has been able to find out that it’s the little things that matter. They recently published a new collection of key points that advertisers can use in order to maximize their engagement with their brand messaging. Facebook has states that considerations that are usually are minute such as an aspect ratio of a video or phrasing of a title can have a significant impact. Capable of driving up engagement and concrete business results.
This has been found to be true especially when considering the modern complex landscape; as advertisers look to tailor their approaches to link up with consumers across a wide range of formats and platforms.
Some of the tips that Facebook has provided to improve the creativity of Facebook campaigns include the following:
- Design for sound off: adding a caption to a video ad increases its view duration by an average of 12%.
- Ask questions in the text copy: doing this correlates with a higher conversion lift. One can experiment with ways that make text copy engaging for target audiences.
- Highlight the brand early and clearly: highlight your brand in the first three seconds. This association correlates positively with a higher conversion lift. It’s advisable to show recognizable brand elements from the very beginning.
For more on how to boost Facebook campaigns for effective brand messaging, check out the infographic below from SocialMediaToday.