New Facebook Page Tools
Hot on the heels of a new iPhone app to help manage Pages that Facebook launched last week, they have now quietly launched more tools of value for Page Admins.
It definitely seems that Facebook is moving fast to boost their now public company and try to appease shareholders by opening up Page features, including some further ways for Facebook to increase their revenue. Here are the 3 new tools that Facebook has launched this week.
Advanced Admin Features
Up until recently all you could really do was add people as a general Page Admin. This was a bit of a security risk for pages with a large amount of admins who all had different functions but the same total access to all Page areas and functions. With this new Facebook update you can now assign different roles to all users and make sure that admins only have the permissions you want them to have. The following table explains what you can now do.
Scheduling Posts
Until late this week, Page Admins were only able to schedule posts through third party apps like Plan Your Post or Hootsuite but Facebook has now introduced this functionality which will be a big help to small businesses who are short on time and people, but who want to post on weekends and at other key engagement times when they are not at a computer. You can pre-schedule a post to your Facebook Timline and schedule up to 6 months in advance. See our more complete blog post on the Facebook Post Scheduler.
Promoted Posts
Facebook has now given Page Admins ability to promote individual posts from within the Timeline News Feed. This function will allow you to reach more of the people who like your Page rather than the selected few who would see your content organically. You can also see how many people see your posts organically and virally by clicking on the stats under each posts.
Have you tried the new tools?