Facebook offers EVERY business, whether a restaurant, service, retailer, or manufacturer a great way to stay in touch with their customers and find new ones because it’s WHERE PEOPLE SPEND TIME!

  The key is in providing great value and timely information!

By offering regular, social information and timely updates via Facebook posts, a page has started well!  By then making sure you offer easy access to information, deals, and more RIGHT ON Facebook to fans and visitors, businesses can really benefit.  This 1-2 combination provides easy, fast, and immediate access which is so important and needed.

4 Things Businesses Should Do on Facebook

To view full details and more examples on each point, see this original post I wrote >>

1. Post Inspiring Content, Images, and News Regularly

Attraction content is just that….inspiring, catchy, quotable, and visual!  While it could be tempting to offer deals, specials, and more continually, please remember that social media is about building relationships, being social, and offering value. Users are on Facebook to connect and engage with things of interest. Being too salesy all the time will turn fans off.

2. Highlight Special Items on the Fan Page Cover Image

Since Facebook no longer has a text limit of 20% on Cover Images, use the Cover Image regularly as a means of showcasing valuable items like this week’s special, new seasonal offerings, or pictures of the live band, whatever is relevant to your business! This can be changed out weekly or 2x a week. Consider using a  Cover Image template to enable you to customize images quickly.

3. Offer Web Features via a Facebook Tab

Whether you offer a ROI calculator, a reservations widget, or ability to buy or customize a product on your site, why not bring it into Facebook?  How can you do this quickly?   Use the TabSite Website ReSizer and simply add your existing webpage to a Facebook tab!

Then share updates to your menu via a post on Facebook and link to the tab via a Smart URL (mobile friendly) to take visitors direct to the tab!

4. Offer a Special Deal for Email Sign-ups via a Facebook Tab

By adding a Email sign-up tab to your Facebook page and making users aware of it periodically through posts and tips, restaurants and others can grow their email list and then reach potential buyers and sellers via this means as well.

Together these tips implemented and carried out with regular news feed updates on your restaurant fan page can be a valuable method of marketing to grow more customers!

Read the full post: see this original post  >>