[Infographic] How to Format a Blog Post for Readability

How to Format a Blog Post for Readability

Here are some useful tips on how to format a blog post for readability. Let’s face it, without good content your blog isn’t going to generate a lot of traffic. But content isn’t everything. Formatting your blog for readability is just as important for keeping your readers engaged. Here’s a look at ways to ensure that your business’s blog is easy to read.

Tips to Format a Blog Post for Readability:

  1. Format is Everything
    Carefully formatting your blog is crucial to readability. Write or edit your posts with the page layout in mind.
  2. Use Short Paragraphs
    Reading online content isn’t as easy as other forms, such as newspapers. Make it easier by keeping paragraphs two to six sentences long.
  3. Use Images Wisely
    Images are an effective tool to help describe a point, but they can sometimes be too dominating. Add extra spacing around the image, especially if it’s close to a heading.
  4. Headers and Sub-Headers
    Long posts can be broken up effectively with headers and sub-headers. They’ll also draw in readers who are quickly scanning copy.
  5. Use Lists
    Help your readers scan posts fast and find information by using numbered or bullet-point lists.
  6. Column Width
    Constrain column width to enhance readability. A general rule of thumb is that columns should be no more than 80 characters (including spaces) wide.
  7. Font Size
    The bigger the type the better. Tiny print is hard to read anywhere, not just online.
  8. White Space is Your Friend
    Don’t make your blog too busy and distracting. Your readers will thank you for properly-used white space.

How to Format a Blog Post for Readability

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.