Here are some useful tips on how to format a blog post for readability. Let’s face it, without good content your blog isn’t going to generate a lot of traffic. But content isn’t everything. Formatting your blog for readability is just as important for keeping your readers engaged. Here’s a look at ways to ensure that your business’s blog is easy to read.
Tips to Format a Blog Post for Readability:
- Format is Everything
Carefully formatting your blog is crucial to readability. Write or edit your posts with the page layout in mind.
- Use Short Paragraphs
Reading online content isn’t as easy as other forms, such as newspapers. Make it easier by keeping paragraphs two to six sentences long.
- Use Images Wisely
Images are an effective tool to help describe a point, but they can sometimes be too dominating. Add extra spacing around the image, especially if it’s close to a heading.
- Headers and Sub-Headers
Long posts can be broken up effectively with headers and sub-headers. They’ll also draw in readers who are quickly scanning copy.
- Use Lists
Help your readers scan posts fast and find information by using numbered or bullet-point lists.
- Column Width
Constrain column width to enhance readability. A general rule of thumb is that columns should be no more than 80 characters (including spaces) wide.
- Font Size
The bigger the type the better. Tiny print is hard to read anywhere, not just online.
- White Space is Your Friend
Don’t make your blog too busy and distracting. Your readers will thank you for properly-used white space.