When you’re using your marketing budget to target younger people, you have a range of options to consider in order to attract the attention of younger people, and to build your brand’s visibility in this demographic.
In this short guide, you’ll learn four of the key ways in which you can influence young people, selling your goods or services to them as a specific targeted group.
Read on to learn how to appeal to a younger audience in your new digital marketing campaigns.
Latch onto Issues
One of the best ways in which you can seem relevant and exciting to young people is to latch onto the issues that you care most deeply about. One such issue, and the one on the lips of millions of young people across the world – is the coming climate crisis, and how we’re going to move, as a society, to a carbon neutral place.
Your business should take this movement into account. If you’re able to share with your followers the breakthroughs you’re making in business, by going greener and saving energy, you’ll be more appealing to an eco-friendly younger audience. If you’ve bought a new recycling machine from recyclingbalers.com, you can share that with consumers, to show that you’re making great strides to reduce your waste and to send less trash to landfill each month.
Use Social Media
When young people use the internet, they’re using social media – Facebook, Instagram, Twitter, and other upstart platforms like TikTok. These platforms appeal to a younger audience, so you should use them where you can. With all of these available for marketers to target. It’s well and truly time for you and your marketing department to create the social media marketing content to target young people. You can then show them your brand in an exciting and vibrant fashion.
Remember that marketing on social media comes with distinct challenges, and that you’re going to need to have experts in your team that know how to use a well-placed emoji, and a little bit of internet slang, to make younger people feel that your brand is relevant and exciting to them in particular.
You can, of course, target ads at the younger users on these platforms, in order to market your content at those that matter the most to you.
Brand Revamp
Next up is your brand. Whether you set up your brand eons ago – and you’re still laboring with the same images and logos. Or if you recently conducted a redesign to being your company in line with modern values. You’ll still find that your brand, and its appearance, can leave deep impressions with young people.
As such, take a look at your brand, and make some subtle changes, with the help of your designer. To make it look more dynamic, stylish and trendy. You can A/B test the results of these redesigns to ensure that whatever you settle on is the most appealing design for young people.
Well-Suited Products
Don’t forget that young people are careful with their money, and incredibly internet-savvy. This means that they’re able to find well-priced goods across the internet without much stress. If your products don’t seem relevant to them, and if they’re priced poorly without explanation, then they’re simply not going to trade with you.
As such, you need to find the stories, narratives, and branding ethos to inject into your products to make them desirable to young people. Often, you can achieve this through attractive influencers to your brand, and having them use your products.
These four tips will help you tap into the zeitgeist of today’s youth, using traditional and digital marketing know-how. Once you begin implementing these tips you will see how easily you can appeal to a younger audience.