Many consumers feel they don’t have control of their personal data. Because of this lack of trust, customers are hesitant to provide their personal information or purchase from them. These tips increase consumer trust and make it more likely they’ll share their personal info.
Data Protection Tips:
- Properly Communicate With Customers – Businesses should be clear. State who’s collecting the data, why it’s needed, what will be done with it, and who will have access to it. Also, the timeframe for when data deletion should be clearly explained.
- Receive Consent – Data should not be collected without customer consent. After a customer’s identity is verified a customer should be asked permission to retain their data. This consent should be verified again every 2 years.
- Give Them The Right To Opt Out Of Marketing – Many customers feel their information is only collected for marketing purposes. While this is not always true, it is a longstanding and common concern. Customers should always be given the opportunity to opt out of marketing. At the very least they should be made aware that such an option exists.
Our thanks go out to the European Commission for this infographic on the GDPR.