Google’s Page Experience Update 2021: A Quick Guide

Googles-Page-Experience-Update-2021 - infographic.

Google’s Page Experience update rollout is finally, as the search giant’s Search Central Twitter account announced on September 3. Surprisingly, there’s not been much buzz about the update. Even the Twitter update only has a few engagements to date.

Nevertheless, this is a major update that SEOs must take seriously as it will have significant consequences down the line. Fortunately, Attrock Digital Marketing has broken down the 2021 updates so that you can implement the requirements with ease.

The following is a summary of the main points;

  • New Core Web Vitals: Google Page Experience has announced three new ranking signals. They are Cumulative Layout Shift (CLS), Longest Contentful Paint (LCP), and First Input Delay (FID).
  • Mobile usability update: The 2021 update says that Google will henceforth check if your web pages are functional on mobile devices. A website qualifies as mobile-friendly if it doesn’t have mobile usability errors.
  • HTTS requirements: Google will henceforth also monitor overall HTTP/HTTPS ratios of all websites. If you have more HTTP than HTTPS URLs, you’ll see a warning banner on your site.
  • Intrusive interstitials: From now, Google will consistently check and rate websites based on advertising techniques and punish sites with distracting or interruptive ads.

Check out the Attrock blog to find out what else the Google Page Experience 2021 update covers and what you must do to retain your good rankings and stay out of trouble.

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.