Consumers are increasingly making a jump on their holiday shopping. Now is the time to implement a plan that reaches and engages consumers before they’ve made decisions about their gift purchases!
Santa’s helpers, aka savvy online shoppers, are soon getting started with their holiday shopping! You can reach them best where they spend time….Facebook!
Businesses of all sizes have the potential to drive social traffic, increase fan participation and boost sales using well planned campaigns including tab apps on Facebook Pages.
To create buzz with social media tools and meet the season’s traffic and sales goals, we at TabSite offer the following strategies:
1. Holiday Themed Cover Image
Design a new Cover Image for your Facebook page, one that launches your holiday theme and is consistent across all tabs on your Pages. To get an idea of what kind of specials to offer, 77 percent of shoppers have said their purchases would be influenced by free shipping, 74 percent by price cuts, 55 percent by coupons and 44 percent by blowout sales.
Present a clear Call to Action in the cover image that alerts visitors to the offer. Need help with the Cover Image? Download our Facebook Cover Image template. (TabSite allows you to load a new Timeline cover image via the TabSite Manager.)
2. Custom Tab with Weekly Special
Create a tab that will reveal a weekly upcoming special, and include maps to brick-and-mortars. (You can do this with the TabSite Holiday Template.)
3. Post a Photo Linking to Your Tab Daily
Post 1-3 photos per day to your Facebook Page Timeline, add a simple text description and a smart URL linking to the coupon tab you created with TabSite.
Photos drive engagement (Like’s, comments, shares) and they quickly convey your message so much better than lines of text in a social network! Use images to educate and drive traffic from the news feed to your tab.
4. Schedule posts for Prime Times
You want to post at the optimum times when your fans are on Facebook so they have the best chance of seeing and interacting with your posts! Now, there’s no excuse not to. Facebook Insights gives you details on when your fans are online.
Go to your Page Admin area, click on “View Insights”, then go to “Posts”
TabSite integrates Buffer, Hootsuite, Sendible, and Plan Your Post in Engagement Apps for Planning Posts and messages to Social Media Services. This is part of the app setup and automatically adds the Smart URL to your tab in your post!
BONUS TIP: Follow a seven-day coupon deal with a seven-day free shipping offer using a promotional code using the TabSite Share Deal tool or Friend Share tool. Again, share an image and link back to the offer tab.
5. Prepare a Post Holiday Sales Plan
Remember, when the holidays are over, the shopping IS NOT! All those Gift Cards and exchanges mean more traffic so be prepared with a campaign that launches right after the holiday. This is similar to what was done during the holidays in terms of preparation.
Create a tab with the deal, share products via posts and schedule posts for prime times! This will help to extend your sales season and capture those that are looking for deals immediately after the holidays.
Want more detail and tips? Watch my on-demand webinar video “Facebook Marketing Campaign for the Holidays” click my video below to go to the access page.
As one of the early developers of social marketing tools for Facebook, TabSite empowers businesses and organizations with the latest social tools and capabilities. With TabSite, there are no fan limits that elevate costs. Businesses of all sizes have access to a comprehensive suite of solutions, from complete design control and integrated social sharing to promotion rich engagement apps and the ability to customize globally for language specific needs.