Guide to Social Media Mastery

guide to social media mastery

The use of social media by small business is skyrocketing.

A study by the marketing firm, Placesetter, showed 84% spend at least some time each day using social media, and 80% plan to do more. The greatest benefit of social media? Increasing website traffic.

Businesses get 185 more web visitors if they get 1,000 Facebook likes, the data showed.  This is interesting!  Does it mean you should grow your fan count?  Obviously, you want interested fans and not just any fans.  One benefit of Facebook Ads is that you can target an ideal audience to find that right type of potential client.

Other platforms like Linked In and Twitter also have been shown to drive traffic to the website, and that is where customers shop. 1/2 of shoppers make purchases based on social media, and 71 percent are more likely to do business with a company they are connected with.

Placesetter suggests giving people something of value through social media, engage them in dialogue, and giving it to them at the right time to be most effective.

What stat stands out to you the most?  Are you using social media for customer support and sales, or just one method?  Let’s talk about it below!

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.