Youtube has become one of the most popular platforms on the internet. It’s a great place to host marketing and educational videos. However, you still have to optimize it to get the best results.
Optimizing Hits And Growing A Youtube Channel
Organizing Videos
A company should organize their videos into playlists centered around certain themes or concepts. A playlist automatically moves from one video to the next which increases video views and viewer watch time which improves a channel’s Youtube ranking. Videos should also be published on a set schedule like a TV show, this increases views. Don’t overlook uploading your own subtitles and transcripts. This improves access and can also improve search results as subtitles are read by Youtube’s search engine.
Viewer Interaction
Simple user engagement can increase your subscriber count, and in turn, increase views and overall attention. Every video should include a call to action for viewers to subscribe to a channel and receive updates. Subscribed viewers naturally watch more of their subscribed channels content. Also, replying to user comments can increase subscription numbers and views as direct engagement adds a personal touch and drives viewer interaction.
Many thanks to our friends at Headwaycapital.com for this enlightening infographic.
