One of the biggest challenges that new startups face is making people aware of their business in the early stages. It is hard to make an immediate impact in an industry (especially competitive sectors). However, it is also important that you are able to find some success early on. Otherwise, you could be forced to close before you have had a chance to get going. This is why you need to start to raise awareness by promoting your business before the launch. Enabling you to find success from the start and generate excitement about your brand. Here are a few ways to do this.
SEO & PPC
Search Engine Optimization and Pay Per Click are essential digital marketing practices that every startup needs to use in order to create a strong presence online. SEO can take some time for results to show, so starting early is key, while PPC can provide immediate results and compliments SEO well.
Be Active On Social Media
Social media is an excellent platform for raising awareness about your new business and generating excitement. You can use social media channels to promote your startup, show your expertise and create relationships with your target customer. All before you have even launched so that you can find some success and build a reputation from the very start.
Have High-Quality Films Made
It is important to create content that will engage your target customer and communicate your message. But, this can be difficult when you are a new startup without a reputation. It is common for new business owners to ask, “should I use video production for my business?” In 2020, the answer is always yes. Specialist video production companies can make high-quality, captivating, and valuable videos for your business. These will help you to raise awareness, generate excitement and develop a positive reputation. For a startup, a company profile video is a smart type of film, but you can also have adverts, explainer videos, event filming, and many other types of film made.
It is also worthwhile considering more traditional forms of marketing, which can be highly effective at helping raise awareness. It is also smart for businesses targeting those in the local area. A few ways to do this include:
- Attending community events
- Hosting your own events
- Raising money for charity
- Getting involved with local schools
- Partnering with local businesses
Form A Strategic Alliance
Leading on from this, you should also try to identify other businesses to approach for a strategic alliance where you both promote each others business to your customer base. You will want to find a business that has a similar target audience to your own and show why they would benefit from forming an alliance with you.
Work With Influencers
Modern-day consumers rely heavily on social media influencers when it comes to making decisions. So this is an important area for a startup to focus on. If you are able to get an influential figure from your industry promoting your products/services prior to your launch, you will open your brand up to an enormous audience while also benefiting from the seal of approval from someone with power in your industry. This helps to create a lot of excitement ahead of the launch and should help you to find success straight out of the gate.
Launching a startup is an exciting yet daunting time because the early days are so important. Promoting your brand well in advance of the launch is smart as it will raise awareness and create excitement so that you should be able to hit the ground running and succeed in the challenging early days of a new startup.