How Effective is Inbound Marketing – Statistics and Trends [Infographic]

How-Effective-is-Inbound-Marketing-Statistics-and-Trends-Infographic-315Inbound marketing has turned out to be a goldmine for digital marketing. It helps marketers easily generate new leads in an age where doing so takes enormous effort. It’s incredibly effective at customer retention. And, as long as you’re producing good content, keeping track of your progress, and continually improving your tactics, it guarantees steady growth.

Not convinced? The following are several stats and trends to give you a taste of what you can expect from an inbound campaign.

  • Inbound marketing costs way less:
    On average, an inbound lead costs 61% less than an outbound lead.
  • Save $14 for every new customer:
    It costs $14 less to acquire a new customer through inbound marketing.
  • You’re guaranteed a positive ROI:
    To be precise, 41% of inbound marketers see a positive return on investment. Of those who blog, 82% see a positive ROI.
  • Inbound is excellent for B2B:
    Up to 80% of business decision makers prefer to learn about services and value propositions from a series of articles; not advertisements.
  • Content is king:
    Content marketing costs 62% less than traditional marketing while generating 3x as many leads.
  • Increase site conversion:
    Inbound marketing doubles average site conversion rate from 6% to 12%.
  • Generate more sales:
    If professionally executed, inbound marketing is 10X better at generating sales compared to outbound strategies.

Thanks to our friends at for this interesting infographic about Inbound Marketing.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.