How to Give Your Digital Marketing an Overhaul

How to Give Your Digital Marketing an Overhaul

Digital marketing is one of the foundations of modern business success. The evolution of ecommerce and the prolific use of the internet in every area of business and personal life makes digital marketing an essential component of the modern workspace. However, keeping up with new technologies, trends, and strategies can be very challenging. While there is no -one-size-fits-all solution to digital marketing, there are some essential methodologies to adopt that can have a dramatic effect on the effectiveness and impact of your digital marketing strategy. If your digital marketing is falling flat, here are the best ways to overhaul your strategy and transform your online visibility. 

Weaponized Targeting

If your digital marketing strategy is trying to appeal to everyone, then it is usually not appealing to anyone. Trying to be too broad with your marketing strategy is like fishing with a net that is full of holes, whereas spear-fishing is much more productive. As part of your business plan, you should have identified your target audience, and the more that you know about that audience, the easier it is to base your marketing strategies around their pain points. You will also have a clearer picture of where they will spend their time online, and that means you can focus your marketing efforts where they will be most seen by those more likely to get value from you. Target your marketing and the results will be much more impactful.

The Benefits of Outsourcing

The marketing world is in a constant state of flux, and that means that it can be very time-consuming to keep up with new developments. As digital marketing becomes so complex, it is becoming the norm for business owners to outsource their marketing to those that specialize in it. Outsourcing has always been a high-value option in business, and the complexity of digital marketing makes it the ideal option to consider. If you decide to outsource, ensure that you use a well-established data-driven digital marketing agency with strong reviews. That data-driven approach is the key to marketing success in the digital age. It will only become more critical as the tools that improve data use continue to become more effective.

Always Try the New

New platforms mean new online real estate. For example, brands that are now marketing on TikTok will have a presence and an audience long before the rest of the world catches up. New tools can also be useful, but it’s important that you don’t simply adopt their use because you can. Evaluate both need and necessity before adopting new technology use. Always measure your marketing results. If you have experimented with video content and you see that it is driving more consumers to your website, then that’s an indication that it’s what your audience is looking for. Use your analytics to identify what is working and what isn’t.

All businesses need to focus on digital marketing, and they need to monitor and revise their strategies on a rolling basis. By using the right content, the right technologies, and the right platforms, online visibility becomes more achievable. In these days of Googling local businesses and using search engines to find answers to pain points, being more visible online has never been more important.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.