How to Identify and Avoid SMS Scams

How to Identify and Avoid SMS Scams infographic header.

Scams are rampant not just in emails, but also in SMS. They’re getting more complex too, so identifying them now may not be as easy as it has been. For your protection, here are some quick tips on how to identify and avoid SMS scams.

Spam SMS

These are unsolicited messages that contain content that tempts you into clicking. It’s often a notification that you won a prize, or a surprise is being delivered your way. If it’s not familiar, or if it sounds too good to be true, chances are that it’s a scam.

Phishing SMS

These are messages that look like they came from a reputable brand or person, but are actually from scammers. They usually contain a link that asks for confidential information such as account password or bank PIN. You can tell they’re fake because the sender’s email address or the destination link is not verifiable.

SMS Originator Spoofing

These texts carry the name or number of a reputable brand or company. Scammers do this by changing the sender ID into any alphanumeric text. Thus, they can make an ordinary number look official. If you receive a suspicious message from an official-looking sender, it’s best to contact the purported sender and confirm whether they did send the text or not.

Check out the infographic How to Identify and Avoid SMS Scams to learn more.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.