Although larger businesses thrive on online platforms, many start-ups and smaller ventures fail to take the measures necessary to increase the success of their e-commerce stores and ensure that their online sales start booming.
If you are a start-up business looking to increase your online sales through good sales technique and online marketing, for instance, this guide will answer any urgent questions and provide the best solution in order to increase sales.
What are the best digital marketing techniques?
- SEO helps customers to find your company when they need you, helping you to be displayed high on Google and Bing’s search engine rankings. To improve your SEO, you should choose the keywords that customers are most likely to use to find your business and embed these within your website.
- Content Marketing increases your sales as it can boost your lead generation and SEO, and give you an opportunity to promote and explain the uses of your products. You should update this blog regularly and connect this to the same platform as your e-commerce store.
- Social media provides you with a platform that gives you direct access to your target audience. All you have to do is make a social media page and then post on a regular basis with easily shareable content to gain exposure.
- If you are struggling with your digital marketing, employing companies like Caffeine Marketing will help your business to succeed by keeping you up to date with the latest marketing trends and how you can implement these.
How can you make check-out easier?
- Ensure that your website is fast and easy to navigate, such as ensuring that the basket option is large and clear within the toolbar.
- Enable customers to use a variety of multi-payment methods such as Apple Pay and Paypal, which can encourage consumers to buy immediately with the different types of payment methods they may have.
- Offer an option to save details or to create an account, which means that customers can store all their information for the next visit. You can also offer loyalty programs and discounts to these customers.
- Install a quick check out option for account holders that bypasses the check out process and means they can pay with one click.
How can you find your target audience?
- Conduct research into what your target audience is looking for in products and services through surveys and video diaries that allow you to communicate directly with them.
- Notice competitors and how they cater towards their target audience and analyze your products and who they might appeal to.
- Find the platforms that your target audience use. For instance, young people are more likely to use social media, while older people may be more affected by physical marketing techniques.
How can good customer service help?
- Install a chatbot onto your website to answer any immediate concerns that your customers may have, communicate efficiently with customers, and encourage them to buy your products by answering FAQs and individual problems.
- Be active on social media and answer emails to show customers that you care about their experience.
- Include an FAQ on your website and contact customers after purchase for feedback – increasing the likelihood of repeat customers. You should also make free returns possible to ensure that consumers are not concerned about problems with their order such as faulty goods or wrong clothing sizes.
When looking for the best ways to increase your online sales, it is best to focus on a variety of different methods, from marketing to customer service, to ensure that you can best connect with your target audience and encourage them to invest in your products and services.