[Infographic] How to Optimize your Site for Conversions

All marketing efforts lead to one thing: conversion. So even if your website generates a lot of traffic but still doesn’t get many leads, then it’s considered a failure.

So how do you turn it into a success? Some of these tips to optimize your site can help:

Speed up page loading

A delay as short as one second can cause a drop of 7% in conversion. Thus, remove the bells and whistles and go for a clean, crisp page that loads fast on desktops, laptops, and especially mobile devices.

Simplify site navigation

Nobody wants to find their way around a complicated site. Keep things straightforward by following a breadcrumb style of navigation. Make it easy for visitors to go back and forth across your site’s pages, and they’ll stay long enough to be converted.

Add live chat

People want instant answers to their inquiries, so responding via email or a callback doesn’t cut it anymore. A live chat works better in this regard. It works so well that for financial software company Intuit.com., it increased conversions by 20% and sales by a whopping 211%.

Make shipping free

No matter how small a shipping fee is, it’s still not as appealing as free shipping. If it’s not feasible to offer free shipping on any purchase, you can set a required minimum purchase.

Thanks to our friends at Websitebuilder.org for this informative and useful infographic to optimize your site for conversion.