How to produce shareable content for your business marketing

How to produce shareable content for your business marketing

Content marketing is a growing industry, and there is no doubting that fact. Every single day, around two million blog posts are published and shared on social media sites. But few of them manage to produce eye-catching shareable content that internet users share. Without this sort of engagement, content cannot fulfill its real purpose. Fortunately, there are numerous ways to create exciting content that is more likely to spread across social mediums.  

There are psychological factors that inspire people to share digital content with their fellows. Some of the most important ones are; they like to express their stance and receive some positive feedback. The online content enables humans to nurture their relationships with others, and that is why people want to share their favorite content with their beloved ones. The content may include blogs, videos, eBooks, humor, or music they share with the maximum people.

Sharing content is essential for the growth and sustainability of all kinds of businesses. Content is at the core of all digital marketing and is the medium to influence your target audiences. So how can one increase a chance of whipping out the quality content for their business? In this guide, you will learn how to produce shareable content for the marketing of your business.

  • Pay Attention to the Trends

Every person wants to be a trendsetter, but there is nothing wrong with being a trend follower. To sell your idea, skill, or products online, none of the options can beat the importance of an eBook. It is an excellent way of creating online information; that helps you grow email lists by offering interactive downloads and in return for subscribing to the leads. Well, this is also known as a lead magnet that you should not neglect.

In this age of constant high-tech advancements, so many plans of impacting and reaching learners have also arisen into play. One of the most trending source of digital learning in this era is how to write an ebook to generate the business leads. Also, this would help you in producing shares and read by lots of users. If you have a content strategy for your business marketing, then creating an eBook for a specific audience will align with them.

  • Do Competitive Research

It might seem a bit sneaky, but this one is the best way of creating shareable content. One can take notes about successful content from prior published content from blogs, websites, or ebooks. If there is something new or informative that can help create appealing content, you must take it and integrate it into your work. If readers like something, there is a chance that your readers would also download it.

But keep an eye on your competitors as this is the best way to learn insight on the potential audiences. Keep aware of the content shared on social mediums like Facebook, Twitter, LinkedIn, or some forums. Also, please take a look at the content they have published over the last few months and notice the topics they got the utmost attention.

  • Remember your Potential Target Audience

While creating content for the online market, know your audience so you can write accordingly. For instance, if your reader is a university student, you published a material which would be much liked by high school students. That will create a problem for you in the longer run.  Invest your time in segregating your audience and then find related topics to write on. Always authentic research helps people in achieving what they are looking for information.

  • Facebook & Twitter Platforms

Both Facebook & Twitter have a “trending” section that you can find in their sidebar. This section allows you to see the current topics. These hot topics are jumping off for developing content and are more likely to create some buzz in the business market.

  • Let Readers Feel Something

The easiest way of attracting people to share content is by pulling at their heartstrings. All those images, videos, or stories which go viral; connect with some happiness or surprises. Usually, the actual content generates high shares. Content that causes an emotional reaction, like joy or pleasure, encourages readers to share that experience with their friends. Also, be careful about publishing such material, which makes people feel anger. And if you couldn’t offer the best way to address it by turning their passion into productive action, they will contact dissatisfied.

  • Use SEO Techniques

SEO Sydney SEORUS voice that keyword research can help spread your content on search engines. Basing content around keywords with a high search volume and low competition is a sustainable way to get readers and increase traffic. If you use SEO and keyword research correctly, you will see your site on the top of the search engine results as you are providing the information you now know searchers want.

Final Thoughts

Create some compelling and meaningful content for your business marketing blog. However, there is a significant part of luck behind creating any viral post. But it needs to be published at the right time using the right medium for a specific audience. Relevant shareable content will retain your users, and this will benefit increasing awareness about your products and brands, raise the brand status, and build confidence with your users.

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.