Instagram and email are powerful marketing tools, though both have downsides. Instagram can tap into a large market — mostly millennials and Gen-Zers — but the content you can post is limited to mostly just photos and short clips. On the other hand, you can share anything you want in an email, but the medium is considered old-fashioned in the digital world so you might not be able to target the market you want.
The best solution is to use Instagram and email to cancel out their weaknesses and magnify their strengths. Here’s how:
Embed Instagram posts
Editorial-style Instagram images included in an email can boost on-site engagement. People find such images inspirational, and this drives them to learn more about the brand the images are associated with. Because marketers leverage Instagram content only 3% of the time, readers will also find your emails unique when you incorporate it.
Integrate a live Instagram feed
Email is now often dismissed by younger folks as a tool for old people. That’s not true, but perceptions matter. Thus, a good way to make emails more dynamic is by integrating a live Instagram feed in your email. Featured collages update every few minutes, so readers will always get something fresh.
Instagram enriches the email experience in new ways, which in turn boosts your business like the following infographic shows. Try using Instagram photos to boost your email campaigns.
Thanks to the folks at HubSpot for this eye-opening infographic.