How To Use Presentations In Your Content Marketing Strategy?

How to use presentations in your content marketing strategy

When it comes to delivering valuable and relevant content to users, content marketing is the way forward. Content marketing helps in building an online reputation of your brand, garner loyal fans and establish a community. A PowerPoint presentation is one of the most important aspects for any content marketing strategy. A content marketing strategy can leverage presentations to boost social media engagement, audience outreach and SEO, respectively. Time and again, content marketing has shown its ability to produce amazing results. Businesses, with the right content marketing efforts, can boost their traffic, get better search engine rankings and achieve success. Just like an amazing content marketing strategy, the presentation needs to be out of the box too.

PowerPoint presentation comes really handy in content marketing strategies since you have a story worth sharing. You can visualize your products, services, business journeys or company, as a whole through engaging presentations. Your presentation should speak for you, your brand and the ideals it stands on. Presentations in content marketing strategies are your chance to showcase both knowledge and innovation in a visually compelling manner. A picture paints a thousand words, you can leverage on your slides to explain content marketing strategy to potential stakeholders. Another way around, a presentation can be used for pitching to potential investors and customers. An engaging PowerPoint presentation ensures a strong organic search presence.

How content marketing benefits from presentations?

PowerPoint presentations crafted with rich visual content is the best way forward to grab attention. Almost 90% of human communication is visual in nature. Content marketing presentations backed by rich visuals are easy and faster to process for everybody. This directly boosts audience engagement. One should know that your audience can only process a limited amount of info in the meeting. Rather than overwhelming them with texts and numbers, you should help them visualize data for faster processing and retention. The presentation can ensure engagement and virality for your content marketing strategy. The better the engagement, the more people are likely to pay attention and grab your products and services.

Your PowerPoint should be an emotional roller-coaster for your audience. The goal is to influence the emotions of your audience. Rather than boring them with never-ending slides or poor presentation design, you should carefully work on presentation design elements such as backgrounds, colours, typography, it all connects. You can use SlideModel PowerPoint templates to get your hands on intuitive & business ready templates. It is only then you can influence and solicit actions of targeted users. Presentation decks once created for your content marketing strategy can create loyalty and trust with current and upcoming potential prospects. Your slides will help you build credibility and authority on stage. 

Let’s move ahead and understand how to create and use a presentation in your content marketing strategy:

Define components for presentation:

Your presentation is nothing but a document which outlines your business’s content marketing strategy as well as tactics. Your presentation should document how the strategic interests of your business can be achieved through content marketing activities. The presentation can be used as a marketing playbook. It should include an overview of your business’s marketing goals, the position of your company in the niche, key performance metrics to measure the effectiveness of content marketing plan, insights about the business target audience and more. 

Moreover, you should not miss putting your current content marketing capabilities and infrastructure deployed. One size doesn’t fit all, every content marketing strategy is different. It all depends on specific business needs, marketing objectives and vision for the future of the organization. Once you’re done with identifying components for your slides, you should define your goals. Goals should be specific, measurable, achievable, relevant and time-bound. The goal your presentation convey should be realistic.

Use Templates:

Your content marketing presentation is more than just content. Aspects such as Brand Awareness, Lead Generation, Sales & Profitability, Audience Engagement, Loyalty and Evangelism must be catered through your presentation. Using ready to use marketing automation templates can help you stay on track and create engaging presentations real-quick. You can also feature a powerful content marketing mission statement in your slides. Rather than creating slides from scratch, using readymade templates can offer unimaginable benefits to your presentation.

A content marketing template can help you create a consistent, engaging and high-quality presentation. It is then you can seamlessly attract, engage and impact the decision making of your audience. Templates follow a robust and fixed slide structure with consistent fonts, texts and visual element placement. For your audience, this is a delight for eyes. This also helps in establishing trust with your audience. You can also boost your company’s marketing presence by including logos and design schema in your slides. This makes your presentation look more credible than before.

Visualize the process:

Your presentation must visualize tactics and trends revolving around your content marketing plan. You can use a dashboard template to showcase key performance indicators. Marketing ROI, cost-per-conversion, campaign performance, revenue per month, social engagement etc. should be visualized in the form of charts. You can also use charts and graphs to showcase raw analytical data to your stakeholders and audiences. It can be said that reading numbers straight off the slide can be boring and distract your audience. 

You should describe the products, services and your research in visual form. The goal is to describe your services in a consumer’s perspective. Your slides should also provide a comprehensive industry overview. Include what innovations and latest trends are driving the market, what do customers care about the most while defining the demographic of your target audience. All the pillars of content marketing strategy (positioning, value proposition, business case and strategic planning) should be clearly defined for the audience. 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.