How to Use Social Engagement to Drive Website Leads

How to Use Social Engagement to Drive Website LeadsWe can all see the immense power of social media and the influence it has on the market. There are billions of people who use social media. You can use this power to your advantage, especially when it comes to driving leads to your website.

Understand Your Audience

To get the most out of your marketing efforts, it’s imperative you know your audience. Create personas that represent your major demographics, and then target your posts towards these personas.

Create Your Own Persona

Your audience will engage more with like minded people. And they can be offended if they’re being pushed with a heavy marketing agenda. Instead, create a persona that customers will want to interact with, leaving the overly strong marketing attempts by the wayside.

Pick the Right Battles

You don’t want to waste effort when driving website leads, so pick your battles accordingly. Choose the social media network your target audience uses and focus on it first. Then, set up accounts on other sites based on your availability to manage the accounts.

Tag Correctly

Tags are a great way for your target audience to find your message, but you must use them correctly, based on the guidelines of the social media site you are using. Instagram, for instance, allows you to have 30 different tags. Twitter, however, only gives 140 characters, so only use the tags with the most impact.

Crisscross Your Engagement Methods

Once you have several engagement methods, make sure to crisscross them for the ultimate exposure. Place a Twitter feed on your web page, post Instagram photos on your Facebook, and add links to your social media accounts in your advertising.

Work with Other Businesses

Small businesses can gain a lot from working with other companies, and the world of social media is no exception. Follow other businesses, engage with them, and you, your customers and business will reap the benefits.

Make Your Links Irresistible

The final step to direct traffic from your social media pages to your website is to post links to your newest blog post. Add text and photos to make it stand out.

Keep Learning the Ropes

Social media is constantly growing and changing. If you want to get the most out of it, you must change and grow, too. What works now to get traffic to your website from your social media accounts may be obsolete next year. Make sure that you’re regularly monitoring and researching to ensure you take the right steps to guarantee a successful campaign.

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.