How to Use Video Content for Different Marketing Goals

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People love to watch videos. Notice the astonishing amount of videos whenever you scroll through your Facebook news feed? It’s pretty hard not to watch even just one clip. That’s not surprising since Facebook alone is being populated by videos. Meanwhile, YouTube pulls in 1.8 billion users monthly and counting.

Indeed, videos are dominating the digital space, particularly social media. User watch videos to entertain themselves and learn new things. The power of sharing allows social media users to distribute videos to their friends and network. This makes video an incredible marketing tool.

Video Content for Different Marketing Goals

Digital marketers know how powerful videos are in engaging their target audience in every stage of the customer journey. In a simple yet amusing way, it can draw attention to your business, engage potential customers, and influence their action.

In fact, video content has been proven effective in helping businesses increase their conversions. Statistics gathered by Wyzowl concluded that “72% of businesses who use video believe that it has improved the conversion rate of their website”.

Video marketing campaigns can also help launch your brand forward and boost brand awareness. Posting video content on your social media pages can draw in hundreds, even thousands of views.

Using videos, you can share your brand story, values, and services in a way your audience can better understand and connect with your business.  According to statistics, users love to share, so a video that resonates well with your audience will more likely be shared on their new feed or chat groups, allowing you to reach a wider audience.

Before you outsource video content services or create your own, it’s important that you pin down your marketing goal first to know the type of video content that will meet your specific objective. To help you, here’s an infographic by MicroCreatives that illustrates the types of video content for different marketing goals.

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.