How to Utilize Your Website as a Digital Marketing Tool

How to Utilize Your Website as a Digital Marketing Tool

The way technology has advanced over just the last 20 years means that when it comes to business and marketing, everything is different. A newspaper ad and good word of mouth just isn’t going to be enough anymore, and if you are serious about building a business, you need an amazing website to be your major digital marketing tool. 

There are a number of factors you need to take into consideration when you are looking at using your website to give you more business. Read on to find out what they are and how you can utilize them effectively as you design and create your website. 


Getting your message across successfully and communicating well with your clients and potential customers is a crucial part of business. If you can use your website to do this, you will be encouraging people to buy from you right from the start. A good web design from will ensure that this communication isn’t just one sided, and this is an important thing to remember. 

Your website needs to offer:

  • Information
  • Contact details 
  • Images 
  • A good layout
  • An easy to use menu system
  • Allow for blog comments
  • Social media sharing 
  • Testimonials and a review page 

If your website can offer all of this, you open up two sided communication as well as one sided (that is, giving out information), meaning your customers will feel much more at ease working with you or buying from you. 

Visual Content 

Although written content is massively important, and ensuring there is enough of it on your website for SEO purposes, and to give the right amount of information is certainly something you will need to think about, it is the visual content that people will most likely remember. Therefore, this needs to be a prominent feature on your site; when this happens, your digital marketing will improve. 

Good graphics, images, and videos will keep your visitors’ attention and give them more information in a short amount of time than a blog post will, no matter how well crafted it might be. Plus, good visual content is eminently more sharable on social media than anything else, and the more shares you get, the more people will know about you and your business. 

Build Your Reputation and Credibility 

Credibility is one of the biggest factors when it comes to determining your website’s conversion rate, which is the ultimate aim of digital marketing. Having a credible website will help people to see you as trustworthy and secure, and that means they are more likely to spend their money with you. This might be done immediately if you have an online store, or it could mean that they contact you to book a service in whichever sector you work. 

With so many other businesses doing something similar to you, the fact that you can stand out with an excellent reputation and expert credibility is vital, and your website is the ideal way to do just that. 

Improve Your SEO

SEO (search engine optimization) is one of the most important areas of all when it comes to digital marketing. If you can use SEO in the right way (which may mean you need to outsource if you are not confident or don’t have the time to dedicate to the work) you can be found much more easily when people search online. Ideally, you will want to be on the first page of search results, and the closer you are to the top the better. 

If you think of the way you use search engines and which results you are more likely to click on, you’ll see that being at the top of the first page is crucial for more visitors and more sales. Your website is where you can add the most useful SEO elements, especially if you have a blog that you regularly update.   Thus, your website becomes your primary and essential digital marketing tool.

About April Heavens- Woodcock

Author: April Heavens–Woodcock , is the Chief Buzz Officer Touching Clients a Digital Marketing Firm that specializes in strategic online marketing development for businesses. She is passionate about helping businesses grow their bottom line with effective tools. She speaks regularly on social media, email marketing, and marketing around the East Coast.