Images Should Be A Part Of Your SEO And Social Media Strategy

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Are you making sure to include the use of images in your online marketing strategy? Are you aware of the many benefits visual content offers?  You can either use images you create or get stock photos from a source (just be sure to know the rules for using stock photos!).

There’s more to using images in your marketing plan than simply using or creating pretty pictures as something nice to look at. There are a number of SEO and social media advantages, as well.

Here is a quick summary of the kinds of benefits that come along with including visual content into you online marketing strategy:

  • Images help you engage your audience in ways that text alone cannot.
  • Great visual content can help to attract new readers and gain attention.
  • Images will show up in a Google search when optimized correctly.
  • Images will auto-populate when  webpage is shared.
  • The right picture can trigger an emotional response from your readers, leading to increased conversations and even increased sales.
  • Visual content encourage shares, which in turn increases your reach.

Thank you to Red Website Design for this great infographic.

Images Should be a Part of Your SEO and Social Media Strategy

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.