Improve your Email Marketing with these 11 Steps [Infographic]


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The number of email users worldwide is set to reach 4.3 billion in 2022, up from about 3.7 billion in 2017, according to Statista. That’s more than half of the world’s population and at least 70% of the global adult population. With those impressive stats, here’s why you should focus on email marketing. And better yet improving your email marketing.

These numbers are the clearest indication that email is the way to go for SMBs keen on connecting with their customers. What’s better, digital consumers love to communicate via email. In a recent Adobe survey, 61% of respondents said they prefer to receive promotions and other business communication via email. Furthermore, among millennials, the figure is as high as 73%.

You need to pull all the stops to take advantage of this incredible opportunity, and the Content Marketing Institute (CMI) has a few ideas for you!

How To Improve Your Email Marketing Strategy

CMI recently conducted a study to find out common mistakes and omissions email marketers make. They then came up with an 11-point checklist to help marketers build stronger email strategies.

Unsurprisingly, top of the list are often ignored email marketing best practices, including;

  • List management
  • Mobile optimization
  • A/B testing
  • Email personalization

Check out all the 11 points below to find out what you could be doing wrong and ways to improve your email marketing to extract maximum value from your email campaign.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.