The number of email users worldwide is set to reach 4.3 billion in 2022, up from about 3.7 billion in 2017, according to Statista. That’s more than half of the world’s population and at least 70% of the global adult population. With those impressive stats, here’s why you should focus on email marketing. And better yet improving your email marketing.
These numbers are the clearest indication that email is the way to go for SMBs keen on connecting with their customers. What’s better, digital consumers love to communicate via email. In a recent Adobe survey, 61% of respondents said they prefer to receive promotions and other business communication via email. Furthermore, among millennials, the figure is as high as 73%.
You need to pull all the stops to take advantage of this incredible opportunity, and the Content Marketing Institute (CMI) has a few ideas for you!
How To Improve Your Email Marketing Strategy
CMI recently conducted a study to find out common mistakes and omissions email marketers make. They then came up with an 11-point checklist to help marketers build stronger email strategies.
Unsurprisingly, top of the list are often ignored email marketing best practices, including;
- List management
- Mobile optimization
- A/B testing
- Email personalization
Check out all the 11 points below to find out what you could be doing wrong and ways to improve your email marketing to extract maximum value from your email campaign.