Inbound Marketing Process: How to Get Started in 3 Months

Inbound-Marketing-Process--How-to-Get-Started-in-3-Months-315Inbound marketing has come a long way. But one thing hasn’t changed – it is still the best way to market. Not only is the strategy cheaper, but inbound also promises a lot more traffic, leads, and sales. If implemented well, you stand to benefit immensely from your campaign over a long period.

Inbound Marketing Strategy:

Here is how to get started in 3 months

  • Step #1: Learn about inbound:
    Some of the best places to educate yourself about the strategy are HubSpot, KissMetrics, Impact, and UnBounce.
  • Step #2: Build an inbound team:
    An inbound marketing team comprises a marketing strategist, a content copywriter, a web designer/developer, and a marketing coordinator.
  • Step #3: Assess your current situation:
    What assets do you currently have? What activities are you doing now? How are they performing? What is your budget?
  • Step #4: Define your goals:
    Remember that the best goals are SMART, i.e., Specific, Measurable, Attainable, Realistic, and Timely.
  • Step #5: Create buyer personas:
    Buyer personas will help you better define your audience for targeted marketing.
  • Step #6: Develop a game plan:
    Establish your content strategy, define your lead generation paths, and determine the required tools and technology.
  • Step #7: Set the ball rolling:
    In this final step, build a website, publish valuable content, promote the content, and evaluate your progress as the campaign grows.

Such a great infographic! Thanks,

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.