Inbound marketing has come a long way. But one thing hasn’t changed – it is still the best way to market. Not only is the strategy cheaper, but inbound also promises a lot more traffic, leads, and sales. If implemented well, you stand to benefit immensely from your campaign over a long period.
Inbound Marketing Strategy:
Here is how to get started in 3 months
- Step #1: Learn about inbound:
Some of the best places to educate yourself about the strategy are HubSpot, KissMetrics, Impact, and UnBounce. - Step #2: Build an inbound team:
An inbound marketing team comprises a marketing strategist, a content copywriter, a web designer/developer, and a marketing coordinator. - Step #3: Assess your current situation:
What assets do you currently have? What activities are you doing now? How are they performing? What is your budget? - Step #4: Define your goals:
Remember that the best goals are SMART, i.e., Specific, Measurable, Attainable, Realistic, and Timely. - Step #5: Create buyer personas:
Buyer personas will help you better define your audience for targeted marketing. - Step #6: Develop a game plan:
Establish your content strategy, define your lead generation paths, and determine the required tools and technology. - Step #7: Set the ball rolling:
In this final step, build a website, publish valuable content, promote the content, and evaluate your progress as the campaign grows.
Such a great infographic! Thanks, ImpactBND.com.
