Influencer Marketing: 6 Types of Influencers

Influencer-Marketing--6-Types-of-Influencers-700Social media influencers have become a very important part of online marketing and consumer outreach. With audiences often numbering in the six figures and beyond powerful social media influences can drive a large amount of traffic to a company’s website. However, not all social media influencers are the same. Furthermore, a company can’t expect each influencers’ audience to react in the same way. Here is a brief profile of two types of influencers a company may encounter.

The Expert

The Expert favors both video and written content where they can go into detail about their favorite topic. They use of personal expertise and in many cases industry connections to create material that backed by facts and details. They’re considered respectable by their fans and noted as experts in their area of interest. Experts focus on a variety of topics from lifestyle to technology. No matter the topic they’ll approach it with a transparency of facts. As well as a focus on various material items, be it cars, cell phones, or fashion.

The Entertainer

An entertainer favors videos and pictures on their platform. Entertainers are there to entertain with a focus on personal daily activities. Thus their topics typically include pop culture, their personal lives, video games, personal views, and entertainment. As well as other trends as common sources of content. Very individualistic and funny types Entertainers often inspire very loyal fanbases.

Check out this infographic from tobbesocial.de to learn about the different types of influencers.

 

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.