[Infographic] 15 TikTok Tips to Maximize Your Branded Content Efforts

TikTok Tips Infographic. TikTok has taken the world by storm. It’s predicted to hit a billion users in 2022. Are you ready to take advantage of it for business? If not, here are a few TikTok tips to get you started:

1) Find your target audience

The biggest user range on TikTok is 13-17 as expected, but the next biggest are 18-24 and 35-44. With more than 100 million users in the US alone, you’re going to catch a big part of your market through TikTok ads.

2) Form your persona

Users spend more than 85 minutes on TikTok. It’s just a matter of knowing how to reach them through your brand’s persona. Pick at least one popular category that aligns with your brand’s values.

3) Tell them about yourself

TikTok is about showcasing personality, so go all-in on your brand’s profile. Fill out the bio section with info and links to your other social media accounts. Make posts that give users more information about your brand.

4) Engage with your community

TikTok lives on engagement, more so than other social media platforms. Engagement on Instagram is only 1% compared to TikTok’s 8%. Knowing this, make comments on other videos as your brand, and reply to comments on your own posts.

Check out the other 11 TikTok tips to maximize your branded content efforts in this infographic from Thrive.

About Mike Gingerich

Mike Gingerich, President of Digital Hill & TabSite is a business blogger Marketer and Consultant. Part geek, part marketer, part strategist, total fitness and running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.