[Infographic] 60 E-Commerce Trends

60-E-Commerce-Trends-315E-commerce is always evolving, so entrepreneurs need to keep up with industry trends. Here is a couple to look for as 2018 is nearing its end:

Mobile presence

As many as 56% of consumers research on products and services on their mobile devices. Based on this trend, it’s projected that purchases done on smartphones and tablets will jump to 69% by 2020. If you still don’t have a mobile app or a mobile-friendly site, now’s the time to set it up to keep pace with consumers as they increasingly rely on their mobile devices for their shopping needs.

Same-day delivery

People expect instant results, so it’s not surprising consumers expect same-day delivery as well. 72% of shoppers will spend more if a business offers same-day delivery. But this is a big challenge to tackle. You’ll need a reliable courier to partner with if you don’t handle shipping yourself. No matter what, you will have extra costs. As a compromise, offer same-day delivery subject to certain conditions, like within a specific area, after a minimum purchase has been met. Additionally, you could offer this only on selected items only.

When consumers want something, they want it now. If you can find ways to meet that demand, you’ll be a step ahead of the game.

Thanks to Subscriptionly.net for this useful infographic.


About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.