[Infographic] Amplifying Your Email Marketing With Personalization

[Infographic]-Amplifying-Your-Email-Marketing-With-Personalization-700Email marketing is an effective way to nurture the leads that you’ve captured; however, if your leads don’t feel like you’re attempting to interact with them on a more personal level, they’re less likely to take an interest in your brand. Generic email promotion isn’t going to make them feel like you really care, after all. It’s why email personalization is so important.

Personalize your Emails

When it comes to personalizing your emails, you need to go well beyond just filling in the blank with the names of your leads. Addressing your leads by name helps, but consumers these days are smart enough to see past that. The following are a few more effective ways to personalize your emails:

  • Segment your leads based on demographics – Tailoring content for certain ages or genders allows you to target certain demographics more effectively.
  • Segment your leads based on location – This allows you to send more geo-based content as well as send out emails at times when your leads are most likely to see them.
  • Personalize content based on past behaviors – Take note of the products they’ve purchased in the past to tailor content to those purchasing behaviors.

Personalization can help to greatly improve your ability to nurture your leads through your email marketing efforts. Check out our infographic for more information on how personalization can improve your email marketing campaign.

Thanks to our friends at PostFunnel for this helpful infographic.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.