[Infographic] Anatomy of a Successful Website

[Infographic]-Anatomy-of-a-Successful-Website-315What makes a website capture and retain the attention of visitors? At first glance, an alluring website seems to rely on bold colors and imagery. Effective website design incorporates much more than that.

When designing your website, keep the following basics in mind:

Content Rules

Content marketing has the power to pull in target audiences and boost conversions. Consumers want to see content (especially video).

Include regular and highly relevant content such as a blog on your site to capitalize on consumer desires.

Powerful Copy

Copy should entice readers! What’s the use of spending hours on a great blog post if it goes unread due to a boring headline?

Start off your posts by getting readers excited about what they are going to read. Create copy and headlines that:

  • Pack a punch
  • Grab attention
  • Are strong and inventive
  • Are straight to the point
  • Layout its value to readers

Consistent Branding

Consistency in branding creates more trust among consumers when they come to your site. Center your website and all of its content around a consistent brand message by:

  • Fleshing out clear brand messaging guidelines
  • Displaying brand logos strategically through the site
  • Determining the appropriate colors for the site’s design, headlines, and images
  • Producing content that aligns with brand-related industry news

Thanks, Hubspot for this great infographic!

About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.