Content is invaluable to any B2B marketing campaign. It’s one of the must-haves. Without it, you go nowhere.
Unfortunately, content marketing has also become extremely challenging recently. For one, the internet is saturated. Every day, millions of videos and blog posts are uploaded to various online platforms. Many of these content pieces now go without views because of the saturation. Every industry is now online from technology to manufacturers meaning even industrial marketing is becoming commonplace.
Worse still, the content landscape is always changing. Keyword stuffing that worked like a charm a few years ago, for example, is now a death knell for SEO.
Marketers must adapt to these new realities to remain competitive.
Fortunately, Business2Community consistently tracks and updates marketers on any new trends in the industry. They’ve just released an update on 2020 trends.
2020 Content Marketing Trends for Maximum ROI
According to the new report, the first thing marketers need to know is that there’s no room for generalization.
While B2C marketers can afford to cast the net wide, B2Bs need to narrow their marketing. For example, B2B marketers can longer use certain types of content because everyone else is doing so. It won’t work in 2020. Instead, you must focus on delivering messaging and experiences based on your target audience’s needs.
Check out the rest of these content marketing trends to learn what else you need to focus on in 2020. It’s presented in form an easy-to-scan infographic.
