Your email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:
It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.
It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.
Tailor it to fit
A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.
Our hats off to MarketingCloud for this great infographic!