[Infographic] Best Practices for Email Subject Lines

[Infographic] Best Practices for Email Subject LinesYour email subject lines determine whether or not your message will be read.
To make sure it does get read, follow these tips when writing your subject:

Be concise

It should take only a quick glance for people to grasp your subject; otherwise, they might ignore your message. Also, a long subject doesn’t get fully displayed in the inbox list, so it fails to make an impact on first read.

Give details

It sounds contradictory, being specific while keeping it concise. But if the 140-word character limit of Twitter is any indication, you can find ways to be clear even with limited space.

Tailor it to fit

A personalized subject grabs people’s attention faster than a generic one, so start by using the recipient’s first name. You don’t have to do this manually; autoresponders and other email marketing tools can automatically pick out first names from subscriber lists.

Our hats off to MarketingCloud for this great infographic!

How to Write the Most Important 50 Characters of Your Email

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.