[Infographic] Boost Sales with Coupons

[Infographic]-Boost-Sales-with-Coupons-700Coupons are a classic way of bringing in buyers and just having the option to save money encourages people to make a purchase. Despite many storefronts moving online coupons remain very effective as a sales tool. Here are two ways coupons help boost sales for businesses.

They Drive Sales

Just having a coupon can make an interested buyer visit a store. Before they may have been on the fence about it but a coupon gives them an incentive to at the very least take a look at what’s being offered.

In addition to bringing in customers, coupons also help convince them to complete the purchase. Many customers would not complete a purchase without the coupon giving them a good deal. Much of what customers buy are things they were going to buy or thinking of buying anyway and a coupon can provide that last push to complete the purchase by saving them money.

It Makes For Happier Customers

People like saving money. The act of finding a good deal and making use of a coupon to get it triggers many of the same chemical effects in the brain that are associated with a positive response. This results in higher levels of oxytocin and lower levels of sweat, a lower heart rate, and more relaxed breathing. 11% of customers report being happier when using coupons.

Big thanks to iThemes for this useful and eye-opening infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.