The Business of Mother’s Day [Infographic]

[Infographic] The Business of Mother’s DayOn Mother’s Day, people are more than willing to spend on gifts to show their love not only for their own mothers, but also the other mothers they know like stepmoms, wives, sisters, aunts, etc.

Thus, businesses shouldn’t let Mother’s Day pass by without a plan. It’s not only a great day to honor mothers, but also a great day for boosting sales. The numbers already speak for themselves:

  • Spending for gifts peaked at $21.2B in 2015, a giant leap from $11.5B in 2005.
  • Online consumers spend an average of $225.87, and 1 in 3 of them use their smartphones to buy gifts.
  • As many as 30% of shoppers buy their gifts only a week before Mother’s Day.

With an effective digital marketing campaign and a convenient purchasing process, you can attract those last-minute shoppers who just want to buy gifts off the internet quickly and easily.

This awesome infographic comes from TheShelf.com. Thanks for all your hard work!

The Business of Mother’s Day
Courtesy of: The Shelf

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.