[Infographic] Copywriting Cheat Sheet

Copywriting Cheat Sheet1 - 315For content marketing to work effectively, you need this copywriting cheat sheet to know how to write for each type:

  • Website: Write with your brand’s voice. Optimize copy with relevant keywords, links, and meta tags.
  • Email promos: Present a compelling imagery. Use short sentences for better impact. Add a call to action (CTA).
  • Email newsletters: Use longer copy, and divide content into short sections. Add a CTA.
  • Blog: Write as if you’re having a conversation. Be more relaxed to be relatable.
  • Social media: Tailor your content according to the¬†platform.
    Twitter: Shorten links and stay within 140 characters. Abbreviate if needed, but do so sparingly.
    Facebook: Ensure content is easy to share. Ask questions to engage users in the comment section.
    Instagram: Make the photos tell a story. Tag locations, then add short captions and related hashtags.
    Pinterest: Use an interesting headline. Be creative with your descriptions.
    LinkedIn: Be professional. Back claims with reliable sources.

Thanks to our friends at Verticalresponse.com for this informative infographic.

Copywriting_Cheat_sheet

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About Mike Gingerich

Author: Mike Gingerich, TabSite Co-Founder. Facebook and Social Marketer. Part geek, part marketer, total social media junkie. Mike is a writer and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He is a regular contributor to Social Media Examiner and Business2Community. Mike is a marketing, social media, and internet enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated web and Social Media Strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.