[Infographic] Creative Snapchat Marketing

[Infographic] Creative Snapchat MarketingIf your brand’s demographics are younger millennials and Gen Zers, then you should know where to find them and how to get their attention. For now, it’s Snapchat, the most popular multimedia messaging app on mobile. Once you’re there, here are a few things you can do:

Post compelling snaps

Snaps have a 24-hour lifespan, so use that fact to your advantage. You can announce flash sales through snaps, or share limited-time-only promo codes. This kind of content will make people check your snaps more often.

Put faces to your brand

Because Snapchat is for lighthearted fun, use the platform to show people how you and your staff let your hair down. You can share snaps of a hot event’s behind the scenes, or of a crazy day at the office. Be more personable — people on Snapchat love that.

Use a geofilter

Want to attract local customers? Then make your snaps specific to a location, which you can do by adding a customized geofilter. You can use this if you have a physical store that needs more foot traffic. Not to worry, though geofilters for business use are affordable and easy to make.

Thanks, Salesforce for this awesome infographic!

Creative Snapchat Marketing: Learn How to Recreate Others' Success Infographic

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.