As the biggest search engine, Google gets a whopping 83% of the search market share — worldwide! Because of it’s influence, here are facts about Google every marketer should know.
The top five search results on the first page gets 70% of the total clicks.
The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don’t waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search results for those terms.
More than 50% of Google searches are on mobile devices.
In line with this statistic, they announced a change its algorithm to factor in mobile usability. Update your website to be mobile-friendly so that it performs better on search results. Otherwise, don’t be shocked if it slips down in ranking.
Thanks to our friends at SocialMediaToday.com for this wonderful infographic.