[Infographic] Facts About Google Every Marketer Should Know

Facts About Google Every Marketer Should Know - 315As the biggest search engine, Google gets a  whopping 83% of the search market share — worldwide! Because of it’s influence, here are facts about Google every marketer should know.

The top five search results on the first page gets 70% of the total clicks.

The bottom half of the first page and all the other pages get only 30%. Unless you have a huge budget, don’t waste time on highly competitive keywords. Choose more specific keywords to target a niche, and work on getting into the top search results for those terms.

More than 50% of Google searches are on mobile devices.

In line with this statistic, they announced a change its algorithm to factor in mobile usability. Update your website to be mobile-friendly so that it performs better on search results. Otherwise, don’t be shocked if it slips down in ranking.

Thanks to our friends at SocialMediaToday.com for this wonderful infographic.

 facts about google every marketer should know.jpg

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.