Social Media Influencers and marketing are a match made in heaven. Influencers directly engage their audience, making them more relatable — and more effective as an endorser — than an aspirational athlete or movie star. It’s a recipe for success. You just need to find and hire the right influencers for your brand. You can start the process by identifying what you want to achieve and where you want to do it before choosing who you want to work with.
What:
Do you want to raise awareness for an unknown brand? Do you want to strengthen the presence of an already established brand? Decide if you want a targeted reach or a wide reach? Knowing what you want will narrow down your search fast.
Where:
Is your target audience on Facebook, Instagram, or YouTube? What about Twitter or LinkedIn? They may also be in other steadily growing networking services, such as TikTok. Different social media platforms cater to different audiences.
Who:
Have you identified a list of influencers you want to align your brand with? If not, this is the time to look up influencers who are active in the platform you want and whose image can deliver the goal you have in mind.
You’ve ticked your checklist, so what’s next? Learn more about finding and hiring social media influencers in an infographic from Spiralytics, a fast-growing digital marketing company.
