Many SMBs are shifting to inbound marketing. It’s easy to measure and promises a greater return on investment (ROI) compared to traditional strategies. Here’s how to set up your inbound campaign for success.
Attract Visitors with Compelling Content
Content marketing involves using content to attract visitors and increase site traffic. There are several types of content to consider. Including, blog posts, white papers, e-books, infographics, and videos just to name a few. Don’t forget to optimize your content for search engines (SEO) and promote them on social media.
Convert Visitors to Leads and Nurture your Relationships
To convert visitors to leads, you need landing pages. If need be, find a professional to help you create highly effective landing pages. Every visitor who provides their contact information on the landing pages is automatically added to your contact list and becomes a lead. For example, the two best tools for lead nurturing are social media and email marketing.
Convert Qualified Leads to Customers And Build Loyalty
Inbound marketing is tailored in such a way that you can know who’s just looking around, who’s shopping, and who’s ready to buy. Furthermore, it’s imperative that you close those who are ready to buy without delay. The content marketing campaign should help build loyalty in due course. Meanwhile, take time to analyze the inbound strategy, identify weak points, and adjust as necessary.
Thanks to The Whole Brain Group for this informative infographic.