For both marketers and brands, developing and utilizing your mobile app with engagement numbers in mind can be the key to extracting greater value from the app.
That’s because when you know how the various app types perform (engagement-wise) and form your objectives and marketing tactics in line with industry averages, you’re able to set realistic expectations, thus reducing the chances of disillusionment. Benchmark metrics can also be a source of motivation and inspiration.
Fortunately, Dotcom Infoway (DCI) has done the groundwork for you. In one of their recent posts, they provide a detailed infographic with all the nitty-gritty that you may want to know about the engagement levels on the different mobile app types. The post covers standard mobile apps, push notifications, SMS, and email.
What Stands Out?
The post, in general, is quite an eye-opener. For instance, it turns out that push notifications are among the most effective mobile marketing methods, capable of engaging up to 88% of users.
As long as you’re sending the right messages, you’ll have a lot of fans. The only downside is that not as many people respond to the notifications. Only 40% of users react to the notifications within an hour of receiving one.
Check out the infographic for yourself. You’re guaranteed to learn a few useful things about mobile app marketing.