[Infographic] Psychological Factors that can Boost your Brand Awareness

infographic-Psychological Factors that can Boost your Brand AwarenessSavvy entrepreneurs and marketers have used psychology to advance their brand awareness and marketing campaigns generations. For instance, many of the top companies choose their colors very carefully. Blue is a popular choice as it’s associated with dependability and trust. Meanwhile, other brands choose orange to communicate kindness and joy. Furthermore,  those who want to be associated with creativity and imagination tend to choose purple color schemes.

You, too, can begin using simple psychological tricks to boost your brand awareness and influence customer purchase decisions.

Quick Tips to Consider

The guys at Branex media have compiled a list of several psychological hacks you can implement today to win over more customers. These include;

Social Influence

Merely staying active on social media alone has a profound effect on your brand visibility. It sends the message that you’re available and easily reachable. Consumers are more attracted to brands they feel are available. Responding to user comments, answering questions, and generally chatting with your customers makes you seem even more available.

Consistency and transparency

Consistency is another vital tool in marketing psychology. Keeping a consistent marketing strategy creates a better customer experience and helps build credibility, reputation, and brand trust. On the other hand, inconsistency creates chaos and confusion, making it difficult to build loyalty.

Check out the Branex infographic to discover several other psychological hacks you can implement to boost marketing ROI.


About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.