The internet is increasingly playing a big role in the buyer decision process. So it makes sense that businesses — especially small- and- medium-sized enterprises (SMEs) — build a digital community on social media. A smart way to reach their target audience.
Emails and websites are still great marketing tools, but social media is now the top driver for relationship building and brand engagement. In fact, it’s effective twice as much as emails and four times as much as websites.
But aside from that, there are other compelling reasons why building digital communities are necessary, such as:
With more and more people going online, you can increase awareness for the presence of your brands as well as the needs your businesses can address. It’s a great way to seek out potential customers and stay in touch with existing ones.
Making people engage with your brand takes much more than in-your-face marketing. You should offer them something they’ll want, such as a platform where they can communicate with other people who have the same interest in your brand and the niche it’s in.
You can find the rest in Digital Community: Why It Is Important For Small Businesses?, an infographic provided by the team behind DesignMantic. In light of the COVID19 pandemic, connecting with customers online is a more important endeavor than ever before.