[Infographic]The Ultimate Cheat Sheet for LinkedIn Ad Types

Infographic-The Ultimate Cheat Sheet for LinkedIn Ad Types.With over 600 million users and more than half the users being active users, LinkedIn ranks as the largest professional networking platform. It’s also among the top five most popular networking sites, which includes social media networks. Similar to any other social media platform, advertising on LinkedIn also provides a marketer with various ad types and formats to try with.

Like other mainstream platforms, one should be choosing ad types and formats based on specific actions that you want to achieve. LinkedIn ads support engagements, brand awareness, lead generation, website visits, visit views and job application.

Getting Started

Create a LinkedIn page

One can start by creating a LinkedIn page that is provided for free. From it, one will be able to post and share content that will consequently help in gaining followers.

Content promotion

Create a sponsored content campaign that is able to meet the marketing objectives. Personalize and test the ads for a specific audience prior to publishing the ads on the LinkedIn page.

Measure progress and optimize

Weigh the performance of the campaign with engagement metrics and adopt demographics in order to get a clear understanding of your target.

For a brand targeting a professional audience, then LinkedIn advertising may be the right solution. This ultimate cheat sheet for LinkedIn Ad types from TechWyse will help in marketing on LinkedIn.

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About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.