With over 600 million users and more than half the users being active users, LinkedIn ranks as the largest professional networking platform. It’s also among the top five most popular networking sites, which includes social media networks. Similar to any other social media platform, advertising on LinkedIn also provides a marketer with various ad types and formats to try with.
Like other mainstream platforms, one should be choosing ad types and formats based on specific actions that you want to achieve. LinkedIn ads support engagements, brand awareness, lead generation, website visits, visit views and job application.
Create a LinkedIn page
One can start by creating a LinkedIn page that is provided for free. From it, one will be able to post and share content that will consequently help in gaining followers.
Create a sponsored content campaign that is able to meet the marketing objectives. Personalize and test the ads for a specific audience prior to publishing the ads on the LinkedIn page.
Measure progress and optimize
Weigh the performance of the campaign with engagement metrics and adopt demographics in order to get a clear understanding of your target.