[Infograpic] What you Need to Know About Social Media Image Sizes


Facebook, Instagram, and Twitter have dominated the social media scene in the past decade. It’s clear that over the years the social media landscape has been very dynamic. This makes it a challenge to keep up, and the best move will be to start with appropriate social media image sizes.

The audiences are first attracted by the visual identity of the brand, and sometimes it’s the only thing that they remember. Ensuring that the images are high-quality, properly sized and sharp is important if someone is aiming to leave an outstanding first impression. Below are perfect image sizes to use on different social media platforms.


  • Profile photo should be 180 × 180 pixels
  • Cover photo should be 851 × 315 pixels
  • Link image size should be 1200 × 628 pixels
  • Story ad size should be 1080 × 1920 pixels
  • Video size should be 1280 × 720 pixels
  • Maximum video length should be 240 minutes


  • Profile photo should be 180 × 180 pixels
  • Stories size should be 1080 × 1920
  • Maximum video length should be 60 seconds
  • Minimum image ad size should be 500 pixels wide


  • Profile photo should be 150 × 150 pixels
  • Header size should be 1500 × 500 pixels
  • Post image size should be 1024 × 512 pixels
  • Maximum video length should be 140 seconds
  • Ad size image should be 1200 × 675 pixels

It can feel hectic keeping at pace with the everyday changes in social media. However, nobody should feel so, click here and learn more on social media marketing, adding proper images to the social media posts as well as managing clients’ online presence.

Thanks to our friends at Postcron for this help infographic.

About Mike Gingerich

Author: Mike Gingerich, President of Digital Hill & TabSite Marketer and Consultant. Part geek, part marketer, part strategist, total distance running junkie. Mike is an author and speaker, having presented at Social Media Week Lima, Social Media Camp (Canada) and more. He writes a tech column, podcasts, and shares about social media and business strategies at MikeGingerich.com. Mike is a marketing, social media, and business startup enthusiast with 10+ years experience building apps, consulting, and training businesses with winning integrated strategies. Mike loves deploying tactics to increase awareness, sales, and maximize ROI in both B2B and B2C markets via digital media.